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Monday, August 31, 2020

"So Good to See You, Connecticut" — A Newly Launched TV Advertising Campaign Showcasing CT's Staycation Offerings

As Connecticut tourism businesses continue to safely reopen and welcome back guests, a new television advertising campaign from the Connecticut Office of Tourism is reminding state residents that there is so much to see, discover and rediscover without traveling far from home.

Launched in July, the six 30-second TV spots feature 33 different tourism businesses and recreational experiences across the state. The spots highlight activities that residents can safely enjoy this summer and fall, from water tubing in Bantam and hot air ballooning in Portland to appreciating art in New Britain and beer tasting in Woodstock. Other featured activities include horseback riding, apple picking, ziplining, kayaking, hiking, biking and go-kart racing.

Watch the spots here:
The spots will air on Connecticut’s major broadcast and cable television networks through Labor Day.

“Connecticut’s many leisure and hospitality-related businesses, small and large, are central to our state’s quality of life and to its economy,” said Randy Fiveash, director, Connecticut Office of Tourism. “While prioritizing safety during reopening, these businesses have helped bring jobs back to the economy and provided Connecticut residents with opportunities to safely enjoy our state and make new memories.”

Three of the six spots showcase businesses or experiences found in a particular geographical area of Connecticut—Western, Central and Eastern—and were supported by the Regional Tourism Districts.

“We hope these spots will inspire Connecticut residents to make the most of their staycations and encourage them to explore new places, try different activities and visit reopened businesses in every corner of the state,” said Fiveash.

The TV spots, which will also stream online in New York, Massachusetts and Rhode Island, are part of the state’s recently launched $1.2 million tourism marketing campaign.

The campaign, themed “So Good to See You, Connecticut,” is aimed at reinvigorating revenues for the thousands of tourism businesses impacted by COVID-19-related temporary closures. Additional campaign elements, including three safety-focused videos and a social media series, were rolled out earlier this summer. Residents and visitors are encouraged to participate in the campaign by tagging Connecticut travel photos with #GoodtoCT for a chance to be featured on social media.

To learn more, and start planning your Connecticut staycation, visit www.CTvisit.com.




Sunday, August 16, 2020

"Chill Like a Jamaican" With Jamaican Celebrities and Local Tourism Leaders

Jamaica's new content series “Chill Like a Jamaican,” is the island’s invitation to the world to slow down and enjoy island time, first digitally and then by visiting Jamaica.


Jamaican celebrities and local tourism leaders have come together to show fans how to “chill” with a Jamaican twist on food, fitness, cocktails, and more. The series follows Olympic Gold Medalist Shelly-Ann Fraser-Price, Master Blender Joy Spence of Appleton Estate, Pepa of the Grammy award-winning duo Salt-n-Pepa, Miss Jamaica World and Miss Jamaica Universe Yendi Phillips, and dancehall artist, BayC as they “chill.”

The “Chill Like a Jamaican” video series is currently live across the Jamaica Tourist Board’s Instagram and Facebook social media channels.

Jamaica opened its borders to international visitors for rest and relaxation on June 15, 2020. The island has implemented a comprehensive set of health and safety protocols to mitigate the spread of the coronavirus. While on island, travelers can expect an enhanced experience at hotels including digital check-in, hand sanitizer stations, elimination of self service at buffets, digital or single use menus, social distancing markers throughout the property and much more. To learn more, go to: www.visitjamaica.com/travelupdate

Source: Jamaica Tourist Board


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