As Connecticut tourism businesses continue to safely
reopen and welcome back guests, a new television advertising campaign
from the Connecticut Office of Tourism is reminding state residents that
there is so much to see, discover and rediscover without traveling far
from home.
Launched in July, the six 30-second TV spots feature 33 different
tourism businesses and recreational experiences across the state. The
spots highlight activities that residents can safely enjoy this summer
and fall, from water tubing in Bantam and hot air ballooning in Portland
to appreciating art in New Britain and beer tasting in Woodstock. Other
featured activities include horseback riding, apple picking, ziplining,
kayaking, hiking, biking and go-kart racing.
Watch the spots here:
The spots will air on Connecticut’s major broadcast and cable television networks through Labor Day.
“Connecticut’s many leisure and hospitality-related businesses, small
and large, are central to our state’s quality of life and to its
economy,” said Randy Fiveash, director, Connecticut Office of Tourism.
“While prioritizing safety during reopening, these businesses have
helped bring jobs back to the economy and provided Connecticut residents
with opportunities to safely enjoy our state and make new memories.”
Three of the six spots showcase businesses or experiences found in a
particular geographical area of Connecticut—Western, Central and
Eastern—and were supported by the Regional Tourism Districts.
“We hope these spots will inspire Connecticut residents to make the
most of their staycations and encourage them to explore new places, try
different activities and visit reopened businesses in every corner of
the state,” said Fiveash.
The TV spots, which will also stream online in New York,
Massachusetts and Rhode Island, are part of the state’s recently
launched $1.2 million tourism marketing campaign.
The campaign, themed “
So Good to See You, Connecticut,”
is aimed at reinvigorating revenues for the thousands of tourism
businesses impacted by COVID-19-related temporary closures. Additional
campaign elements, including three
safety-focused videos
and a social media series, were rolled out earlier this summer.
Residents and visitors are encouraged to participate in the campaign by
tagging Connecticut travel photos with #GoodtoCT for a chance to be
featured on social media.
To learn more, and start planning your Connecticut staycation, visit
www.CTvisit.com.
